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A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm (sluagh "army", "host" + gairm "cry").¹ Slogans vary from the written and the visual to the chanted and the vulgar. Often their simple rhetorical nature leaves little room for detail, and as such they serve perhaps more as a social expression of unified purpose, rather than a projection for an intended audience.

See also

• Advertising slogans
• List of political slogans

References

v • d • e Propaganda techniques Ad hominem · Bandwagon effect · Big lie · Buzzword · Card stacking · Censorship · Code word · Dog-whistle politics · Doublespeak · Euphemism · Framing · Glittering generality · Government-organized demonstration · Revisionism · Ideograph · Indoctrination · Lawfare · Lesser of two evils principle · Limited hangout · Loaded language · Mass games · Newspeak · Obscurantism · Public relations · Plain folks · Slogan · Spin · Weasel word

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